Lodging REIT Hersha Sees Link Between Innovation and Higher Margins

Matthew Lobach, director of sustainability at Hersha Hospitality Trust (NYSE: HT), joined Nareit for a video interview at Nareit’s 2018 ESG Forum in Seattle.

Lobach discussed EarthView, Hersha’s sustainability and ESG program. He noted that one tenet of the program is quantitative methodology, which is used to measure financial as well as environmental and community impact.