REIT Rebound Highlights Interest in Undervalued Assets, Case Says

In the latest edition of Quick Study, Brad Case, NAREIT’s senior vice president for research and industry information, said a rebound in REIT returns during December was likely caused by investor interest in undervalued assets.

The FTSE/NAREIT All REIT Index had a total return of 4.2 percent in December following four consecutive months of downturns. The S&P 500 index was up 2.0 percent in December.

“It was very difficult to make the case that REITs were overvalued. Investors started to recognize that and come back into the REIT market,” Case said.

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REIT Bull Market Still Alive, Case Says

In the latest edition of Quick Study, Brad Case, NAREIT’s senior vice president for research and industry information, rebuffed the suggestion that REITs are nearing the end of their market cycle.

“I haven’t seen anyone make an argument that is actually well reasoned and based on empirical data” indicating that the REIT bull market is drawing to a close, Case said. He pointed out that construction activity in the United States remains below average. “A real estate market typically reaches its end when construction is significantly higher than average,” he said.

Brad Case

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Social Media Marketing Case Study: Blogs

“The New Urbanism Blog newurbanismblog.com is something we really wanted to do for a while, mainly as a way to get the word out more about not just what we think the virtues of walkable communities are, but to educate, advocate and promote our company,” says Kevin Klinkenberg, Principal of 180° Design Studio. Klinkenberg has seen the blog as a great tool to reach out and speak to the larger community interested in urban design. It allows Klinkenberg the opportunity to do short pieces that are very topic oriented to see if there is a response to them out of the community. Klinkenberg really likes the ability to use the blog from an advocacy standpoint and has found it to be a better way to connect with the online community. Valerie Jennings, CEO of Jennings Social Media Marketing http found a lot of outcomes early on that led to believe the site could be transformed into an online community due to the type of posts Kevin was contributing to the site and the tremendous amount of comments that were coming in. In many aspects, the site has not only been positioned as an online community, but it is also a resource for those in the industry who are particularly interested in walkable communities. As a result, Jennings has a launch pad to position the company, Kevin and his business partner as thought leaders. Jennings will move forward launching the site as a thought leader in the industry as well as incorporate more videos, more social media releases and more blog posts

Social Media Marketing Case Study

Jennings Social Media Marketing www.jenningssocialmedia.com is a full service company that utilizes the art of online storytelling with the science of measuring quantifiable results. Jennings provides comprehensive social media marketing strategies from Web design and development to viral Web videos and represents publicly traded to medium-sized businesses, across the US and overseas. These businesses include technology, sports, sustainability, entertainment, travel, financial, health care and real estate. According to Valerie Jennings, CEO of Jennings Social Media Marketing http “A well considered social media strategy has many positive implications for businesses, including reaching customers beyond a company’s local market, increasing awareness of a company’s product or service and identifying and monetizing trends through data analysis. Without this kind of information tactical marketing decisions cannot effectively be made.”