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Lamar Advertising Co. (NASDAQ: LAMR) is ensuring that its billboards have a second lease on life once their advertising days are over.
Rather than ending up in a landfill, the billboards are repurposed by Los Angeles-based outdoor gear manufacturer Rareform into surfboard bags, backpacks, laptop sleeves, wallets, and other types of bags and accessories.
Sean Reilly, CEO of Lamar Advertising Co. (NYSE: LAMR), joined REIT.com for a CEO Spotlight video interview during REITWeek 2015: NAREIT’s Investor Forum, held in New York.
After deciding to operate as a REIT in 2012, Lamar made the conversion in the fourth quarter of 2014. “It was a long, but ultimately very fruitful, journey,” Reilly said.
