Lamar Billboards Find New Life Once Taken Down

Lamar Advertising Co. (NASDAQ: LAMR) is ensuring that its billboards have a second lease on life once their advertising days are over.

Rather than ending up in a landfill, the billboards are repurposed by Los Angeles-based outdoor gear manufacturer Rareform into surfboard bags, backpacks, laptop sleeves, wallets, and other types of bags and accessories.