Brick-and-mortar stores continue to be customers’ preferred shopping channel, and are crucial in generating online sales for retailers, according to a new study by global management consulting firm A.T. Kearney.
According to A.T. Kearney analysis, 90 percent of all U.S. retail sales in 2013 were transacted in stores, and 95 percent of sales were accounted for by retailers with a brick-and-mortar presence.