Quick Study: REITs Gain in August as Investors Grow Comfortable with Fundamentals

In the latest edition of Quick Study, Brad Case, NAREIT’s senior vice president for research and industry information, offered an analysis of REIT market gains in August.

The total return on the FTSE NAREIT All REITs Index increased 3.4 percent for the month, slightly below the 4.0 percent gain in the S&P 500 Index during the same period. As of the end of August, the FTSE NAREIT All REITs Index was up 19.8 percent, compared to a 9.9 percent gain for the broader market.

“REITs are strongly outperforming… real estate investors have really been rewarded,” Case said.

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Quick Study: Broad Economy Dominates REIT Market Sentiment

In the latest edition of Quick Study, Brad Case, NAREIT’s senior vice president for research and industry information, offered an analysis of how the REIT market performed in July after a strong showing in the first half.

The total return on the FTSE NAREIT All REITs Index dipped 0.2 percent in July, although the decline was smaller than the 1.4 percent fall in the S&P 500 Index. For the year through July 31, the FTSE NAREIT All REITs Index had a total return of 15.9 percent, compared with a 5.7 percent gain by the S&P 500.

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Brick-and-Mortar Stores to Remain Cornerstone of Retail, Study Shows

Brick-and-mortar stores continue to be customers’ preferred shopping channel, and are crucial in generating online sales for retailers, according to a new study by global management consulting firm A.T. Kearney.

According to A.T. Kearney analysis, 90 percent of all U.S. retail sales in 2013 were transacted in stores, and 95 percent of sales were accounted for by retailers with a brick-and-mortar presence.

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Quick Study: April a Strong Month for REITs

In the latest edition of Quick Study, Brad Case, NAREIT’s senior vice president for research and industry information, offered an analysis of how the REIT market performed in April and what has driven REIT performance so far in 2014.

Quick Study with Brad Case

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Study: TRIA Shielding Taxpayers from Billions in Loss Exposure

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Absent the Terrorism Risk Insurance Act (TRIA), another terrorist attack along the lines of Sept. 11 could cost U.S. taxpayers as much as $ 7 billion to cover uninsured losses, according to a study released April 10 by the RAND Corporation.

Meanwhile, a bipartisan group of senators announced a deal on legislation to extend TRIA beyond its current expiration date at the end of 2014. Sens. Charles Schumer (D-NY), Dean Heller (R-NV), Mark Kirk (R-IL) and Jack Reed (D-RI) said April 10 that they had reach an agreement on a bill that would extend the program until 2021.

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Social Media Marketing Case Study: Blogs

“The New Urbanism Blog newurbanismblog.com is something we really wanted to do for a while, mainly as a way to get the word out more about not just what we think the virtues of walkable communities are, but to educate, advocate and promote our company,” says Kevin Klinkenberg, Principal of 180° Design Studio. Klinkenberg has seen the blog as a great tool to reach out and speak to the larger community interested in urban design. It allows Klinkenberg the opportunity to do short pieces that are very topic oriented to see if there is a response to them out of the community. Klinkenberg really likes the ability to use the blog from an advocacy standpoint and has found it to be a better way to connect with the online community. Valerie Jennings, CEO of Jennings Social Media Marketing http found a lot of outcomes early on that led to believe the site could be transformed into an online community due to the type of posts Kevin was contributing to the site and the tremendous amount of comments that were coming in. In many aspects, the site has not only been positioned as an online community, but it is also a resource for those in the industry who are particularly interested in walkable communities. As a result, Jennings has a launch pad to position the company, Kevin and his business partner as thought leaders. Jennings will move forward launching the site as a thought leader in the industry as well as incorporate more videos, more social media releases and more blog posts

Social Media Marketing Case Study

Jennings Social Media Marketing www.jenningssocialmedia.com is a full service company that utilizes the art of online storytelling with the science of measuring quantifiable results. Jennings provides comprehensive social media marketing strategies from Web design and development to viral Web videos and represents publicly traded to medium-sized businesses, across the US and overseas. These businesses include technology, sports, sustainability, entertainment, travel, financial, health care and real estate. According to Valerie Jennings, CEO of Jennings Social Media Marketing http “A well considered social media strategy has many positive implications for businesses, including reaching customers beyond a company’s local market, increasing awareness of a company’s product or service and identifying and monetizing trends through data analysis. Without this kind of information tactical marketing decisions cannot effectively be made.”