Shoppers at select General Growth Properties, Inc. (NYSE: GGP) malls across the country are testing a new app feature that uses heat maps enabled by GPS data to view parking availability closest to their food and retail destinations.
“Parking is the very first and very last engagement we have with our shoppers. We see great potential in our ability to develop innovative digital tools that create quality shopping experiences,” said Sandeep Mathrani, CEO of GGP.