Local Search Marketing redmantlemedia.com Why is Google Maps so important? There are millions of searches for local products and services online every month (and it continues to grow), and Google Places basically gives you an opportunity to shortcut to the very top of the search results for keywords about your business. You can appear in a prime real estate position in Google for multiple keywords, and you can do it for free. – list the URL of your website, if you have one – Include a good business description that enagages the viewer… this is where you get to speak to your customer. Put in a call to action. – Fill out all the sections about your business in detail – provide as much helpful info as possible. Google likes content. – Keywords in your categories (important!) and description – Add photos and videos – after that, getting reviews and citations about your business from other places online are an important way to establish your credibility and authority in your market… Google pays attention to that.