Starwood Waypoint Strives for Brand Recognition

Gary Beasley, co-CEO of Starwood Waypoint Residential Trust (NYSE: SWAY), joined for a CEO Spotlight video interview at REITWorld 2014: NAREIT’s Annual Convention for All Things REIT at the Atlanta Marriott Marquis.

Based in Oakland, Calif., Starwood Waypoint acquires, renovates, leases, maintains and manages single-family homes. Beasley discussed the importance of creating a strong brand for the company.


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