Microsoft Bing Search reinforces content is king at SES New York

Anne Kennedy, Beyond Ink, interviews Duane Forrester, Bing, and Rob Garner, iCrossing, on the future of search at SES New York 2011. The message to marketers, according to Duane, is to invest in rich snippets through your websites. Bing wants to know what your content is and the more detail you can give Bing, the better you can tag it and make it more useful for Bing to crawl. Content is king, according to Duane. Stick to generating organic links within your content and use relevant anchor text. The most powerful links are the ones embedded in the content; these are organic links that a user can click on while they are reviewing the content and be able to click on links that provide additional quality content. Rob says search won’t change significantly over the next 5 to 10 years; marketers will have to work on retaining their core SEO practices, such as creating great content and be more engaging with their content, including deeper research of their audience, providing the right information they are seeking. With great content comes the need to provide great links. Rob says social networks will become more important in passing referrals and/or sharing content. Bing has formed a relationship with Facebook. Bing is looking to social networks as a great signal when it comes to featuring quality content. Duane says social networking started with popular reviews then moved on to expert reviews and today we’re moving to more trusted reviews. Anne asks Rob and Duane to comment

Bing Adds Links Report, Google Ranking Update & Yahoo Dying Slowly

www.SERoundtable.com – This week at the Search Engine Roundtable, we covered that Bing added the links reports back to Bing Webmaster Tools. There may be a small ranking update happening at Google. Google reaffirmed that the Google Toolbar PageRank data is not worth looking at. Google now shows doorway pages alerts and warnings in Google Webmaster Tools. Google News has slowed the time it takes to get approved for the remainder of the year. Google is looking to do contextual discovery. Google got some bad anti-competitive PR this week in the Wall Street Journal. Yahoo is killing off some of our beloved online properties, like AltaVista, Delicious and hampering others like Flickr. Google has a bug with blocking Google Video Bot. Google Reading Level filter was designed kind of by teachers. That was this past week at the Search Engine Roundtable. Links Now In Bing Webmaster Tools : www.seroundtable.com Late December 2010 Google Updating Possibly Brewing? : www.seroundtable.com Google: Toolbar PageRank Won’t Change Crawling, Indexing or Rankings : www.seroundtable.com Google Webmaster Tools Notice of Detected Doorway Pages : www.seroundtable.com Google News “Slows” Publisher Inclusions For Holidays : www.seroundtable.com Google Wants To Give You Search Results Without Searching : www.seroundtable.com TripAdvisor Debate Turns Into Big Anti-Competitive Story At WSJ : www.seroundtable.com The Web Mourns The Expected Loss Of AltaVista & Delicious : www.seroundtable.com What Else

Bing Powering Yahoo, Google Rankings, Pink AdWords & Upsetting Images

www.SERoundtable.com – This week at the Search Engine Roundtable, I show screen shots of Bing actually powering Yahoo. Yes, up to 25% of Yahoo’s search sessions will be powered by Bing. Google misclassified some sites as parked domains, killing their rankings. Google did a minor PageRank update. Twitter is ranking incredibly well in Google. Bing revamped their Webmaster Tools, there are pros and cons. Google totally redesigned Google Images, again, pros and cons. Google continued to test pink backgrounds for AdWords ads. Google finally restored the AdSense publisher who was hacked and out 000. Google Places charts and reports are delayed. Google, Microsoft and Yahoo all announced earnings this week. Half of the SEOs out there don’t listen to Matt’s nofollow advice. SEOs are also split on buying links from brokers or not. The logos from this week include Moon Day, Nam June Paik, Columbia Doodle, Alphonse Mucha, PS Kroyer and today is Hot Dog day. That was this past week at the Search Engine Roundtable. Screen Shot: I Am Seeing Bing Results on Yahoo : www.seroundtable.com Searchers Seeing Bing Powered Yahoo Results : www.seroundtable.com Google Misclassifying Some Sites As Parked Domains & Booting Them From Search Results? : www.seroundtable.com Minor Google PageRank Update : July 2010 : www.seroundtable.com Twitter Usernames Ranking Very Well in Google : www.seroundtable.com Bing Launches New Webmaster Tools, Drops Link Reports : www.seroundtable.com Webmasters Complain

Google Instant, Bing #2, PageRank update, Twitter & More

www.SERoundtable.com – I missed last week’s recap, so I covered two weeks in this single recap. Also note, I am offline the next two Fridays, so I will not be producing a video recap for a couple weeks. That being said, this week I covered the Google Instant news, including my NBC appearance. Bing reached new heights, reaching the number two position above Yahoo, below Google as a search engine. Google made a small PageRank update. I released the Google webmaster report for September 2001. Google released new attributes for multi-lingual sites. I published eight new polls. Google’s advertiser spend was revealed by a leaked internal Google memo. Google brings back the affiliate network. Twitter completely redesigned, it is neat. Bing is revamping their webmaster communications, I believe. I am accepting speaker pitches for SphinnCon Israel now. That was this past week at the Search Engine Roundtable. Google Instant: Predictions Were Right : www.seroundtable.com Google Logo Colors Letters As You Type : www.seroundtable.com Google Balls Logo : www.seroundtable.com What Is Missing In Google Instant Search? : www.seroundtable.com Google To Fix Lesbians & Explains Why Instant Results Are Omitted : www.seroundtable.com Bing Now #2 Search Engine, They Didn’t Even Have To Take Over Yahoo : www.seroundtable.com Some Reports of September 2010 Google PageRank Update : www.seroundtable.com September 2010 Google Webmaster Report : www.seroundtable.com Google Offers Rel=Alternate Tag
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