You can minimize the impact of conferences through limited consumption of energy and resources. On October 14th, the CDC hosted its 2010 Sustainability forum on “How to Plan a Green and Healthy Conference”. A panel of experts weighed in on how to choose healthy foods for conferences and how to incorporate exercise/ wellness into meeting agendas. By scheduling breaks for physical activity, providing healthy snacks, and locating meetings in central locations you promote a healthier, happier conference setting. A representative of a major hotel and conference chain provided information on green conference locations. Although hosting an entirely sustainable meeting may seem daunting, implementing just a few environmentally friendly practices can make a positive impact. Comments on this video are allowed in accordance with our comment policy: www.cdc.gov This video can also be viewed at streaming.cdc.gov
Likes or Links — Which One Stinks, and Why Social Media is BS Candid advice from one of America’s top 50 dealership groups about social media, SEO, and mobile Great news! I am not here to sell you anything, but rather to share the observations of one of America’s top 50 dealership groups on social media, search engine optimization, and mobile. I will be sharing why much of what you have heard about social media is BS, and more important, where social media works best for dealerships. I will also share why mobile is so important to your future, and what you better be doing now to be prepared. And finally, I will share important changes with the search engines — “likes or links”, and what you need to be doing to your web sites, blog(s), and more to beat your competitors. My guarantee is that you will leave this presentation with a list of things to do that will make you a better “Digital Dealer.” Kevin Frye is the e-commerce director of the Jeff Wyler Automotive Family, one of the top 50 dealership groups in the United States. He has been a leader in the industry with the use of video and video SEO, social media, mobile, and managing your online reputation. Before his work with Jeff Wyler, Frye was an independent business owner who pioneered selling cars online for both dealerships and individual consumers, selling over 500 cars on eBay in one year alone. Frye was a naval aviator for eight years, with extensive flight hours in Desert Shield and Operation Southern Watch … Video Rating: 0 / 5
Byron Gordon, SEO-PR, interviews Hollis Thomases, Web Ad.vantage, on the subject of twitter automation at SES Chicago 2010. Hollis says businesses must use Twitter in a holistic way, providing information of value to followers including customer service, research, promotions, asking for feedback, to name but a few. If you plan on automating your Twitter presence, you need to monitor your tweets and who is responding to your tweets, how you are tracking clickthroughs on links tweeted, and measuring your influence by those responding to your tweets and how those tweets are impacting your brand’s influence. Hollis then discusses the UNIQLO case study. UNIQLO, is an apparel retailer, and used Twitter to leverage crowdsourcing when it came to controlling the price of a particular product. Hollis goes on to discuss her new book, Twitter Marketing: An Hour a Day, a business text for newbies and marketing professionals. The book is filled with untold case studies of brands and companies using Twitter effectively for marketing purposes. Finally, Hollis discusses some of the newer twitter tools recently introduced including, Twitoaster, doesfollow, and Tweepsearch. For more information about Web Ad.vantage, please visit: www.webadvantage.net To pick up a copy of Twitter Marketing: An Hour A Day, please visit: amzn.to To learn more about speaking at SES, please visit: www.seschicago.com Video Rating: 0 / 5
The 3-day “Tech or Treat” conference, held October 28-30 in New Orleans, is for anyone who wants to learn how to harness the power of marketing and technology in their business. Whether you own your own company, work a 9-5, or are simply interested in marketing and technology…there will be something for you in the Big Easy!
www.globalchange.com Take hold of your future or the future will take hold of you conference keynote speaker on managing uncertainty, risk management: why low probability risks happen more frequently than most expect. New market opportunities. Rapid changes in consumer behavior. First mover advantage, multiple scenarios and business strategy development – by Patrick Dixon conference speaker – part of keynote presentation for MTN. Patrick Dixon is often described as a Futurist, author of Futurewise and Building a Better Business, and is one of the world’s most sought after conference speakers on global trends, new markets, demographics, geopolitical risks, emerging markets, digital economy, Web 2.0 communities, virtual teams, biotechnology, business ethics, compliance, leadership, change management and motivation..Patrick Dixon has given “Future” insights to: Airlines, Travel, Shipping, Hotels, Tourism and Automotive Industry, Banking, Insurance and other Financial Services, Media, Telecommunications and Distribution, Technology, Engineering, Software and Computer Manufacturers,Food and Drink, Household Goods and Packaging Industry, Energy, Chemical Industry, Mining, Metals, other Commodities,Health Care, Pharmaceutical Industry, Medical Technology and Cosmetics / Lifestyle,Government and UN Marketing, Advertising and Design. He has also given conference keynote presentations to Law Firms / Legal / Management, Consulting, Training, Service Organisations. Non-Profit …
