Jim Connor, CEO of Duke Realty Corp. (NYSE: DRE), joined REIT.com for a CEO Spotlight video interview at REITWorld 2016: NAREIT’s Annual Convention for All Things REIT at the JW Marriott Phoenix Desert Ridge.
Connor discussed the balance of demand between the company’s traditional retail customers and e-commerce clients.
“We’re in the absolute sweet spot right now…It’s the best of both worlds,” Connor said.
Consumers have long demonstrated their fondness for customer loyalty programs across a wide variety of businesses, from major airlines to hotels to coffee shops around the corner. In a bid to push foot traffic across their portfolios, retail REITs are now turning to loyalty programs that gives customers instant access to promotions and cash-back rewards around their malls and shopping centers.
REITs and their tenants get real-time insight into the spending patterns of their customers in the process.
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