5238227.ggoggles.hop.clickbank.net There was a section in one of the newsletters on the Google Slap that I want to share with you. If you dont know already, the Google Slap, as it has been labelled, was an adjustment made to Google AdWords that penalized people who used a landing page with little content. It really hurt a lot of people using namesqueeze pages because they suddenly had to pay stupid amounts per click when previously it was pennies per click. Since then Google has continued to slap advertisers whenever their system determines the site you are sending traffic to has little content. Perry included an excerpt from an email communication with Glenn Livingston, who had some great tips for beating the Google Slap. I summarize the tips here for you: Add a sitemap Add outgoing links to high PageRank sites (you can put these in the footer so you minimize the risk of traffic leaking away) Stop using bullet points and replace them with full text content – sentences and paragraphs Make sure the anchor text on links is well structured from an SEO point of view Add email newsletters as content pages on the site which are linked via the sitemap The general theme was that you now have to do some work on SEO in order to beat the Google Slap and that work is on the entire domain name you are sending traffic to. Google must do some form of cross reference with its little search spiders to determine how authoritative your site is from an SEO point of view. In a nutshell, SEO …
Matt Cutts, head of the webspam team at Google, speaks about Webmaster Central, his first encounter with spam, and challenges for search engines in the future.