QTS General Counsel Says REIT Lawyers More Integrated in Businesses

Shirley Goza, general counsel at QTS Realty Trust, Inc. (NYSE: QTS), joined REIT.com for a video interview during REITWise 2015: NAREIT’s Law, Accounting and Finance Conference held in Phoenix.

Goza discussed the role of REIT general counsel as in-house gatekeeper and how the position has evolved.

“There’s always been the expectation that both in-house and outside counsel be business savvy. The lawyer needs to understand the business and look for the solution,” she said.

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Hersha Executive Says Sustainability Program Integrated Throughout REIT

Bennett Thomas, vice president of finance and sustainability at Hersha Hospitality Trust (NYSE: HT), joined REIT.com for a video interview at NAREIT’s 2015 Leader in the Light Working Forum in Reston, Va.

Hersha is a lodging REIT that owns and operates upscale hotels in urban gateway markets.

Thomas provided an overview of Hersha’s Earthview sustainability platform, which the company initiated in 2010. He noted that the platform has both a strategic and entrepreneurial aspect.

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Real Estate SEO, MLS Import Real Estate Websites, Integrated MLS Solutions

Real Estate SEO, How To Import MLS Listings, MLS Import Real Estate Websites, Integrated MLS Solutions

BoostMyBusiness Website Design Perth 57 Towncentre Dr Thornlie WA 6108 (08) 9467 7641 boostmybusiness.com.au – Let me go ahead and show you an example. I am here at YouTube and I typed in Philadelphia Salon. So let’s say for example salons in Philadelphia. This person here made a video where they talk about a certain selling that they did and it has over 8000 views. That’s incredible. What is happening is that all kinds of businesses are using YouTube to advertise. Let’s say for example real estate Philadelphia. Again, I’m just going with Philadelphia. Let’s see what searches come up here. Look at this. This is someone here that has real estate in Philadelphia, 1000 views, 1500 views on a condo in Philadelphia and it goes on and on. Essentially what happens is getting a video. I know that some businesses have already spent a lot of money on commercials and YouTube doesn’t cost anything to upload your video to that so it’s an incredible way, there’s a lot of traffic already there and actually Google owns YouTube, so what’s happening now is a lot of video searches are coming up, videos actually coming up in the search results for Google so let’s go ahead and summarize the advantages to using video sites for your websites.
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