Consumers have long demonstrated their fondness for customer loyalty programs across a wide variety of businesses, from major airlines to hotels to coffee shops around the corner. In a bid to push foot traffic across their portfolios, retail REITs are now turning to loyalty programs that gives customers instant access to promotions and cash-back rewards around their malls and shopping centers.
REITs and their tenants get real-time insight into the spending patterns of their customers in the process.
