E-commerce expert Rob Snell offers three tips to help boost sales in an online store. (1) Make clear recommendations on products, take an editorial position to help customers make choices. (2) Put as much information as possible into product information, knowedge bases, etc. to increase SEO ‘long tail’ traffic and establish yourself as an expert. (3) Ask for a link to your site from anyone you send money to, since it’s hard otherwise to get links to commercial online stores. If possible, get those links to product pages or sectional pages. Rob Snell is the author of Starting a Yahoo! Business for Dummies.
JohnScevolaSEO.com + http Do you want more internettraffic? Are you moving up in search engine rankings too slowly? If you’re looking to monetize a web site of any kind then you probably already know about the web page promotion benefits of Search Engine Optimization or SEO. The problem is that Google continually updates their SEO algorithms (ie Universal, Caffeine, and Instant Search). The difference between these new Search algorithms and Google’s older ones is enormous! Search Engine Optimization (SEO) 2.0 or Google Universal Search SEO, includes virtually everything related to a search or query, including: Videos, Images, Advertising, Product Placement, News, Detailed Site links, Maps, and more. There is no real limit to the results a search engine such as Google can produce but the fact is that modern search engines no longer work on the old metrics. These days shoehorning keywords into meta tags and page titles in order to achieve ridiculously high keyword density (spamming) will actually hurt the search profile of a web site substantially. Search Engine Optimization (SEO) 2.0 or Google Universal Search SEO, has changed the way online prowess must be achieved. Now, companies and website developers must utilize a diverse multimedia approach, focusing not only on content with keyword rich copy, but also optimizing all of their digital media, thus showing they are the best “fit” for Google’s blended results pages. If you want to survive, even dominate, online you need …