What will happen to paid links implemented using JavaScript?

Magico from London, UK asks: “Now that Google can crawl JavaScript links, what is going to happen with all those paid links that were behind JavaScript code? Will Google start penalising them?” Thisvideo is part of a “Grab Bag” series in which Matt Cutts, head of Google’s webspam team, answers questions from webmasters. We’re not currently taking new video questions, so your best bet for getting an answer about webmaster-related search issues is to head to our help forum: www.google.com

13 Replies to “What will happen to paid links implemented using JavaScript?”

  1. Generally, if you look into javascript, you can easily find the source of JS files with some ad networks url. That way, google can find it.

    However, it is very tough to find on the pure paid links (direct links) . For example text-link-ads are very tough to find. Because, they generate pure direct links without giving any idea who is generating the links at all.

    At that time, Google possibly can degrade PR, not totally penalize. well, that is my experience.

  2. But the big question is:

    HOW DOES GOOGLE KNOW ABOUT PAID LINKS ?

    How Google finds out the difference between paid links and natural backlinks.

    Is this a secret ?

  3. Google already knows most of the common ad networks, so they’re not counting them anyway.

  4. Google ads are not used to artificially increase or pass page rank.

    Cheers
    James

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