Will Google use non-link references as a signal?

On February 26, 2009, Google software engineer Matt Cutts collected questions on Google Moderator and answered many of them on video. Eric Enge from Boston, MA asked: Do you think web search will ever make use of references (web site mentions that are not links) as a ranking signal?
Video Rating: 4 / 5

3 Replies to “Will Google use non-link references as a signal?”

  1. The short answer is: we do look at URL names mentioned in plain text, but we cannot admin it, because then people would abuse it šŸ™‚

  2. Matt,

    In reference to your video about using references other than links. I think I asked a year or so ago if you’ve ever considered using non-link references from juried academic papers, which are indexed by Google Academic. Whatvere you opinion of academics, I doubt they are going to load their paper with link spam.


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