Learn how to track and measure your search engine optimization (SEO) efforts using web traffic data in Google Analytics. John Nicholson of DC SEO company Marketade walks you through a rigorous 5-step process. In addition to showing exactly *how* to do each step, John also explains the *why* behind those steps people most often skip. To keep things interesting, he uses website data and the Google Analytics account for Affinity Lab as his example. Read the companion article at www.marketade.com
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