This is sample of the Blogs course, part of the REAL ESTATE WEBOGRAPHER(TM) Certification. To purchase REW, please visit www.webographers.com. This module details the benefits of using blogs as a tool for both corporate communications within the agency and brokerage, marketing for brokerages & agencies, and finally, for the sole real estate agent. Given the sole agent (the primary scope of the course), blogs allow the agent blogger the ability to articulate their viewpoints and demonstrate expertise on matters pertaining to themselves, the real estate market, and their community. Also include marketing advantages of search engine marketing (SEO), direct communications, brand building, competitive differentiation, relationship marketing, exploiting your niches, media & public relations, position yourself as an expert, etc.