This is sample of the Lead Generation and Management course, part of the REAL ESTATE WEBOGRAPHER(TM) Certification. To purchase REW, please visit www.webographers.com. This module highlights the techniques to drive site-visitors to an agent’s web presence and best manage visitors, prospects, andleads. Candidates learn about the basics of Search Engine Optimization (SEO), pay-per-click, pay-per-call, pay-per activity, sponsored listings, link exchanges, lead aggregators (other 3rd party consumer sites), community websites and other techniques to drive site visitors to the agent and an agent web site.