Sternlicht Sees Strong Potential in Single-Family Housing Business

Starwood Capital Group Chairman and CEO Barry Sternlicht is expressing confidence that the single-family rental housing sector has the potential to become a major REIT asset class, but he acknowledges that investors remain skeptical.

Sternlicht, chairman of single-family home REIT Starwood Waypoint Residential Trust (NYSE: SWAY), spoke on April 23 at the Real Estate Luminaries Series at Georgetown University. He discussed the company’s foray into a new segment of the REIT market.

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