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John Mulligan, SEO-PR, interviews Kevin Ryan, Chief Marketing Officer, WebVisible and SES Advisory Board member, about the Universal Search panel at SES New York 2009. Kevin described a combination of perspectives, including the search engines and various agencies. The search results page is changing, incorporating new developments such as images, video, news, local results. Kevin says the old model was optimizing for blue text links and focus on sight content and text. But now, everything is blended together and Website owners should now be aware that everything on their website is an asset and it’s important to think of it in that capacity. Kevin also says the algorithms always have to be refined. Kevin recommends stories he has written on Search Engine Watch that explain where people can begin to optimize all of the content on their website. Go to: www.searchenginewatch.com for more info.
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