Link building using social media tools, such as Twitter and Facebook, at SES San Francisco 2010

Greg Jarboe, SEO-PR, interviews Brent Payne, Tribune Company, at SES San Francisco 2010 about news search optimization, in particular, how one can drive links from social media. Brent emphasizes the importance of driving links, rather than traffic when conducting social media campaigns. Brent discusses how the Tribune is using social media applications, such as the Tribune Twitter handle, @ColonelTribune. ColonelTribune has more than 850000 followers. When @ColonelTribune tweets, Brent says the Tribune gets an estimated 150 to 200 links back. Tribune is also working with Digg and driving lots of traffic via the Digg platform. Brent says Facebook and Twitter have been huge, significant players in producing links for the Tribune. For more information on speaking at SES, please visit

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